I have an app for programming my chicken coop. My 401k company just created an app for onboarding new participants.
These should have been mobile friendly webpages.
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Often, the apps are there just to collect ad information for you in a way browsers don’t allow.
And send notifications
Ding ding ding. It’s all about the tracking data. Also, notifications. They want to be able to buzz you with spam, to remind you that the app exists.