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My theory is that reddit just doesn’t make enough money to stay open without external funding, and as they started running out of that they desperately hired anyone they thought could make the company enough money to stay afloat.
And the dumbass ideas we keep seeing from them are the result of that. Anything to get a buck, no matter what it means to the user experience.
I think its about their plan to go public and some hedge fund bros told them if they want a sugar daddy then they have to implement more agressive ads and subscription fees to juice valuation. I hope it massively backfires.