People are installing and uninstalling ad blockers in record high numbers as a result of YouTube's anti-ad blocking efforts.

YouTube’s plan backfires, people are installing better ad blockers::People are installing and uninstalling ad blockers in record high numbers as a result of YouTube’s anti-ad blocking efforts.

  • @fubo@lemmy.worldEnglish
    25•1 year ago

    The only way seeing an ad is beneficial is if you click on it

    This is not really true anymore, though it once was. Most web ads are served on a “cost per impression” basis, not “cost per click”. Even classic AdSense is moving to CPM rather than CPC, and Google AdX (which serves big brand ads) already was, as with the old DoubleClick.